"Agaia" is an invented word for this green, chemtech startup, that incorporated the name Gaia to represent "of the Earth". Creating the branding needed to harken to the green movement, without lumping itself into a heap of greenwashing companies. The brandmark has refined over the years from a simple sketch, but the roots of it remain.
Branding in action at the ISSA 2015 in Las Vegas. 20'x40' booth.